How To Create And Tell Your Story To The Media
Four e-books based on Jerry’s popular and respected Monday Morning Media Minute, a weekly e-mail tip he’s been sending to executives, professionals and PR practioners for more than five years. Buy them separately for $10 each – or get all four for just $30. |
![cssbody=[popupbdy] cssheader=[popuphdr] offsety=[-100] fade=[on] header=[How To Create Your Story For The Media] body=[<img src='images/cover_createStory.jpg' hspace=5' vspace='5' align='left'> Being a good storyteller is more important than ever because the competition for getting the attention of reporters and your audience is tougher than ever. <i>How To Create Your Story For The Media</i> will help you tell your story more effectively. Is your story being heard, understood and remembered? If not, here’s help.</p>] How To Create Your Story For The Media](images/coverb_createStory.jpg) |
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How To Create Your Story For The Media: $10
Reporters are storytellers. You should be one, too. Expert advice from a veteran PR pro and former journalist on how to do that. Purchase at Jerry's secure eStore... |
![cssbody=[popupbdy] cssheader=[popuphdr] offsety=[-100] fade=[on] header=[How To Conduct Really Good Media Interviews] body=[<img src='images/cover_mediaInterviews.jpg' hspace=5' vspace='5' align='left'> A significant percentage of the mistakes that get people and the organizations they work for into trouble with the news media happen during interviews with reporters. <i>How To Conduct Really Good Media Interviews</i> will show you how to develop a clear agenda for your interviews and stick to it, avoid falling for tricks reporters use to get you to say things you shouldn’t and how to maximize your chances for being quoted accurately by the media.] How To Conduct Really Good Media Interviews](images/coverb_mediaInterviews.jpg) |
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How To Conduct Really Good Media Interviews: $10
Interviews are your most important – and most dangerous – tool for telling your story to the media Here’s how to do them right. Purchase at Jerry's secure eStore... |
![cssbody=[popupbdy] cssheader=[popuphdr] offsety=[-100] fade=[on] header=[How To Communicate Effectively During A Crisis] body=[<img src='images/cover_crisisGuide.jpg' hspace=5' vspace='5' align='left'> There are two kinds of companies – those have had a crisis and those that will. If you’re not prepared, you’re courting disaster. <i>How To Communicate Effectively During A Crisis</i> will help you prepare your next crisis and communicate effectively when it happens.] How to Communicate Effectively During A Crisis](images/coverb_crisisGuide.jpg) |
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How To Communicate Effectively In A Crisis – $10
If you don’t have an effective crisis communication plan, you have a disaster waiting to happen. Here ’s how to avoid that disaster. Purchase at Jerry's secure eStore... |
![cssbody=[popupbdy] cssheader=[popuphdr] offsety=[-100] fade=[on] header=[Working With Reporters: Rules of Engagement] body=[<img src='images/cover_workReporters.jpg' hspace=5' vspace='5' align='left'> How do you handle rogue reporters who won’t tell your story fairly or accurately? How do you foster trust among reporters? Should you offer exclusives to reporters? <i>Working With Reporters: Rules of Engagement</i> offers answers to these and other questions about how to work effectively with reporters.] Working With Reporters: Rules Of Engagement](images/coverb_workReporters.jpg) |
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Working With Reporters: Rules of Engagement – $10
The media operate in their own world and it’s important to know the rules of engagement. An inside look at what works and why. Purchase at Jerry's secure eStore... |
![cssbody=[popupbdy] cssheader=[popuphdr] offsety=[-100] fade=[on] header=[How To Create And Tell Your Story To The Media] body=[<img src='images/cover_createTell.jpg' hspace=5' vspace='5' align='left'> Buy all four e-books based on the Monday Morning Media Minute, Jerry’s weekly e-mail tip distributed by e-mail to executives, professionals and PR practitioners throughout the United States – and save $10.] How To Create And Tell Your Story To The Media](images/coverb_createTell.jpg) |
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How To Create And Tell Your Story To The Media: $30
All four “Media Minute” e-books in a single volume. Purchase at Jerry's secure eStore... |
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![cssbody=[popupbdy] cssheader=[popuphdr] offsety=[-100] fade=[on] header=[How To Write Really Good Press Releases] body=[<img src='images/cover_pressReleases.jpg' hspace=5' vspace='5' align='left'> Need to write a press release, but not quite sure how to do it? Here’s a detailed instruction manual, complete with a worksheet you can use to build your press releases and tips for optimizing them for the Internet search engines. ] How To Write Really Good Press Releases](images/coverb_pressReleases.jpg) |
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How To Write Really Good Press Releases: $10
Most press releases fail because they’re too self-serving or they’re boring. Tips from a PR veteran and former journalist for writing press releases that get used. Includes tips for optimizing press releases for the Internet. Purchase at Jerry's secure eStore... |