Are you media ready?

You owe reporters your best explanation of your story. You owe yourself the opportunity to tell your story so it'll be heard, understood and remembered – without making the common mistakes that can turn an interview into a disaster.

You’re media ready if you know how to:

– Develop a clear agenda for your interviews and stick to it.

– Maximize your chances of being quoted accurately by reporters.

– Avoid falling for the tricks reporters use to get you to say things you shouldn’t.

– Bring an interview back to your message.

If you’re not media ready and you talk to reporters, it's time to get media training. One thing to keep in mind: A lot of PR practitioners claim to provide spokesperson training, but only a few do it well.

I spent 20 years as a journalist with The Associated Press and three metropolitan dailies. I’ve spent more than 20 years practicing public relations. I’ve been on both sides of thousands of interviews.

I’ll teach you how to tell your story effectively. I’ll do it at surprisingly affordable prices. And I’ll throw in up to two hours of phone consultation per participant for 30 days following the training.

Are you media ready?

Remember Your Media Miranda Rights

You have the right to remain silent. You don’t have to talk to reporters, ever. If you give up your right to remain silent, anything you say may be used in a story, attributed to you. But if do you remain silent you don’t have any reason to complain about the story that gets written because you didn’t participate.

Do you know when to remain silent and when to talk?

Check Jerry’s secure eStore for more information about how to be media ready.